Yes and no. 🙂
The print quality (clarity or sharpness of the printed design) is the same on both material options. The difference you will notice is in the printed appearance of the colors within your design.
Kraft is a gorgeous choice when printing darker and bolder colors, but the finished box won’t necessarily have the same color intensity as the online proof. Additionally, the yellows and browns of the Kraft color will always show through a bit and influence the way the ink color appears.
In comparison, White corrugate produces a color appearance more similar to the way the colors appear on screen. If your design contains blues, yellows, pinks, or any pastel colors, we recommend building your design on our White material for the best screen-to-print output.
However, it’s important to keep in mind when printing on any material that we cannot guarantee a color-match between the color you see on screen and the final printed color appearance on your boxes. Colors displayed on screen utilize RGB color mode (Red, Green, Blue, + the light in your screen), while the physical act of printing utilizes CMYK color (Cyan, Magenta, Yellow, Black). The fundamental difference between the two modes prevents us from being able to guarantee an exact color match with digital CMYK printing.